Have you ever wondered what the best time to post on Instagram and achieve more significant interaction and virality of your content are? Multiple variables intervene when determining when to post on Instagram. This factor is fundamental. Being one of the platforms with the highest growth of users globally, in the middle of 2020, its power within social networks is increasing.
The activity of your company, the target to which it remains directed, the content itself, or the social network where you poverty to publish is factors that intervene when specifying the ideal time to achieve good marks in your marketing strategy. So In this upright, we will help you to clarify this question. Hopefully, you will discover what the best time to post on Instagram is. In addition, knowing when to post on Instagram will help your publications grow and enhance aspects such as CTAs.
The Rush Hour To Post On Instagram
We have chosen Instagram because it is one of the brands’ favorite social networks to carry out their Social Media strategies. So, if you are rational about opening an account in this application, don’t hesitate. Read carefully.
Around 80 million photos are published daily on this social network, which has more than 400 million active users daily.
On the other hand, as it is a directly mobile platform, users stay connected and mostly react in the same way to your publications at any time of the day.
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What time to post on Instagram?
Focusing on the critical time to publish on Instagram, which concerns us, note that many studies remain carried out.
Some of them have shown that your publications will reach users more than others, depending on the days and hours.
It is clear that if you want to get engagement and response in your post, you will not publish at 3:00 in the morning on a working Wednesday. It is best to stick to the daily habits of each one.
For its part, the TrackMaven study concludes that, in general, for Instagram, engagement remains more or less constant throughout the week.
Engagement enjoys slight peaks on Mondays, while on Sundays, it experiences a slight decrease.
Also, the same study shows that the key to posting on Instagram time is between 20:00 and 21:00.
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The Critical Time To Post On Instagram With Attributes
We have told you what some studies reveal about the best time to publish on Instagram in general, but if what you need is more precision with Attributes, you can get it.
From Attributes, you can monitor any event or hashtag. Not only do we propose your data, such as mentions collected about the searches analyzed in social networks, geopositioning, or gender of the most participatory users. But you can also explore the time slot in which the most has been posted based on the searches you have decided to monitor and that you can customize yourself, analyzing words or hashtags to find the best period to post on Instagram in your sector.
Here we show you some studies done through monitoring: the Fallas 2019 in social networks, The Impact of Women’s Day, or the Oscars Awards.
These charts are a sample of what you would get based on the searches you monitor.
In the first graph, you can understand the days when it remained posted the most on Instagram. Wednesday was the day of the most excellent interaction in the network.
On the other hand, in the second graph of impressions per hour of the monitoring, in this case, the hour that received the most images was between 11: 00-12: 00 hours.
With Attributes graphs, you can analyze the hours and days in which your followers, fans, users, friends. Publish more frequently.
It will allow you to achieve greater visibility, more engagement, and responses to your publications, which will impact proper management of social media and, above all, on reaping an excellent online reputation.
Tips For Posting On Instagram
- Although it is not an entirely exact science, be guided by the daily habits to publish, that is, at breakfast, at rest, lunch, after work, and at night.
- You must consider the content you will publish and what time slot it can be more successful, as we consume seen with the ATRIBUS examples.
- Choose well the hashtags for each publication and add a simple text that accompanies the image.
- It would help doubt you considered the trends of that moment, and anything people remain talking near that day, the hashtags of the moment or the topic remains given what to speak about during the week.
- Take care of every picture you take and be creative.
- Post videos. Don’t forget about them.
- Follow Instagrammers that you like.
- Comment, share, enjoy.
- Be consistent in your posts.
- Activate notifications from your favorite users, so you don’t miss their publications.
In short, if you want to be successful in social networks, first, you must assess the content you wish to publish. Where to print it and what days and hours are the most convenient to do it, and try again and again until you see the best time to post on Instagram in your specific case. Setting a schedule to post on social media can be the key to success.
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